For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE.

She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podcast to the top rank.

In this episode, Heidi talks about the importance of not being afraid of niching down and how proper positioning can radically change the growth of your business!

🤘 CHAPTERS
00:00 – Intro
01:46 – The secret to niche success
04:13 – The risk of going too broad
08:01 – The top-down approach and the bottom-up approach
11:21 – Practical case of going ULTRA-NICHE
13:45 – How to validate your niche
17:31 – How to know your positioning is right
22:10 – The power of positioning precisely
30:30 – Market research for positioning
33:17 – The significance of words in positioning
48:29 – What marketers should learn today
52:58 – Top 3 resources

Episode page: https://podcast.everyonehatesmarketer...
Daily emails: https://www.everyonehatesmarketers.com

🤘 RESOURCES MENTIONED
The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel
How to Write Short: Word Craft for Fast Times by Roy Peter Clark
The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth by David C. Baker

🤘 CONNECT WITH HEIDI
Web: https://successfulfashiondesigner.com/
LinkedIn:   / sew-heidi  
Instagram:   / sewheidi  
YouTube:    / sewheidi  
Pinterest:   / successfulfashiondesigner  

🤘 CONNECT WITH LOUIS
Web: https://www.everyonehatesmarketers.com 
LinkedIn:   / louisgrenier  

🤘 THINGS I SELL THAT I'D LIKE YOU TO BUY
The F*cking Fast Buyer Insights [F²BI] System: https://products.stfo.io/ffbi