How the insurgents beat the incumbents: The 21st Century Brand Playbook | Mark Adams,
SVP Innovation, VICE Media.

The S&P 500 tells a brutal story. Companies born in the 20th century are dying in the 21st. Their market share is being eaten by a host of new insurgents that don't follow the same playbook. What is this new playbook that they're using and how and why is it able to decimate the market share of the largest corporations of the 20th century? In this provocative and insightful talk, Mark will illustrate the principles of this new playbook and show that some of them are deeply counter-intuitive to the 20th century brand builder.

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