Misinformation is a constantly evolving major problem in today's world, particularly with the rise of social media and the ease with which false information can be disseminated. It can undermine public trust in democratic institutions and processes. It can divide communities by spreading false narratives and stoking fear and anger. It can spread false or misleading information about scientific research, preventing people from accessing accurate information and making reasoned decisions. It can have serious consequences on public health, especially during public health crises like pandemics.

Are you tired of the constant flow of false information in the various media and its impact on societies around the world?

What are the current trends in misinformation and how are strategies to counter false information evolving? What are the latest techniques?

What are actionable strategies for identifying and countering false information?

MIT Prof Adam Berinsky describes how misinformation can take hold in the public mind - and why it is so difficult to correct falsehoods. He discusses the psychological foundations of false beliefs and describes why a simple presentation of facts is not sufficient to convince citizens to reject statements that have little foundation in the truth. He then describes the communication strategies that can be most effectively employed to discredit false information - and the ones that will likely fail.