Mariah Coz is the founder of Fearless CEO.

Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.

In this episode, you’ll learn how Mariah thinks about pricing, how to design your high-ticket hybrid program, how to avoid sales calls, and why you may want to consider an evergreen offer.

Episode webpage: https://creativeelements.fm/mariah-coz/

TIMESTAMPS
00:00 - Selling WITHOUT Sales Calls
01:19 - INTRO
01:35 - Mariah Built Tiny Homes Before It Was Cool
03:00 - Taking In-Person Courses Online
05:30 - When Mariah Decided To Change Everything
08:21 - Organizing Webinars Is Like Being In A Punk Band
11:12 - Burnout Sent Mariah To The Hospital
12:22 - Pivoting To High Ticket Evergreen Sales
16:19 - Low Ticket vs High Ticket
17:23 - Live Launch Vs Evergreen Sales
19:10 - Sign Up For Creator Science!
19:57 - Are Course Prices Declining?
25:44 - Should You Sell High Ticket?
28:05 - What To Do When You’ve Underpriced Yourself
31:22 - How Big Does A Group Course Need To Be?
35:38 - Listen to the Audio Podcast!
36:54 - Designing Your Own High Ticket Offer
42:37 - Creating Urgency In Your Offers
45:49 - Selling WITHOUT Making Free Content
49:30 - OUTRO

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CONNECT WITH MARIAH COZ
🌐 Website: https://www.fearlessceo.co/
🐦 Twitter:   / mariahcoz  
📸 Instagram:   / mariahpcoz  
📸 Instagram:   / fearless.ceo  
📹 YouTube: @MariahCoz

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CONNECT WITH JAY
🌐 Website: https://creatorscience.com/
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🐦 Twitter:   / jayclouse  
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💼 LinkedIn:   / jayclouse  

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TEAM
Host + Producer // Jay Clouse: https://jayclouse.com/links
Editor // Conor Conaboy:   / conorconaboy  
Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/
Thumbnail Artist // Neaux:   / neauxart  

Creative Elements is part of the HubSpot Podcast Network.