What is media? When you watch an mp4 file or your favorite streamer play a game online, how do those images and sounds make their way to your eyes and ears, and what role does compression play? How do codecs work to efficiently encode media files for storage and transmission, and decode them for playback? Finally, how does Intel Arc’s media engine accelerate these processes and empower content creators working with large files and complex, multi-layered media projects? Intel Fellow Tom Petersen talks to Thomas Green, an editor on the Intel Creative team, and engineer Ryan D. Jocoy to answer these questions and talk about the secret sauce that makes Intel Arc a media monster.

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Chapters:

00:00 – Intro

00:32 – What is media?

01:05 – How much data is in a picture?

02:44 – How do compression and encoding work?

11:04 – How does decoding work?

12:15 – Creator demo using discrete Arc Graphics

16:05 – Intel Arc Media Engine breakdown

23:35 – Creator demo using built-in Arc Graphics

25:44 – Arc improvements for gaming

26:41 – Intel Arc commitment to media

27:25 - Conclusion

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