Barbie is a film that reinvents a broken brand. After decades of criticism for being promoting unrealistic beauty standards and problematic gender norms, Mattel decided to admit it to its wrongs via Greta Gerwig's hilarious retelling of corporate history. Yet, rather than coming out of the film as an evil corporation, Mattel has, through Barbie’s rebellion, skilfully reinvented itself as a company that is supposedly more aligned with contemporary social issues and its founder's vision of empowering women.

//Chapters//
00:33 - The Hasbro Formula
02:28 - The Barbie Problem
04:11 - Reinventing a Broken Brand
06:26 - Step 1: Corporate Activism, Step: 2 Profit

//Sources//
https://variety.com/2014/film/news/tr...
https://www.the-numbers.com/movies/fr...
https://www.bbc.co.uk/news/magazine-3...
https://www.npr.org/2023/07/27/118998...
https://www.washingtonpost.com/postev...

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