On this episode of B2BDM, we are honored to have Allen Adamson with us to talk about the importance of looking beyond the product to offer extraordinary experiences in B2B sales. Allen emphasizes the need to identify new problems, focus on specific touchpoints in the customer journey, and partner with others to provide better solutions.

In addition, he discusses trends in renting rather than buying and the need for businesses to constantly relearn and stay open to change. This episode offers valuable insights and takeaways for anyone in the B2B world looking to improve their customer experience and stay ahead of the competition.

Allen Adamson began his career in marketing at Unilever, where he learned the importance of standing out in crowded consumer goods markets. He then worked at an ad agency, focusing on meeting consumers' needs in the decision-making process between similar products like Crest and Colgate. Later in his career, he worked at global brand firm Lander, applying traditional marketing tactics to the challenges of working in B2B with companies like IBM and Accenture.

Check out the blog at this link: https://bit.ly/43wyleO

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