review.chicagobooth.edu | Improvements in computing power, innovations in data analysis, and changes in how consumers interact with brands and products have ushered in the era of "big data" in business. But now that marketers and other executives have access to enormous caches of customer data, what are they doing with it? Chicago Booth's Sanjog Misra and a trio of industry experts join Hal Weitzman to explore what new opportunities and challenges have arisen due to data breakthroughs.