The GFA Designer Challenge, presented by Smiley, is an initiative following exceptional Creative Directors and their sustainable design processes from original idea to final product: matching style and ingenuity with supercharged solutions.

First launched in 2020, GFA Designer Challenge is an initiative following exceptional Creative Directors and their sustainable design processes from original idea to final product: matching style and ingenuity with supercharged tech solutions.

GFA Academy invites brands and their Creative Directors to challenge the status quo and work in collaboration with a sustainable solution provider as part of the GFA Designer Challenge.