This may finally be THE YEAR.
It has been known by psychologist that the image of the Times Square ball falling, before flashing 'Happy New Year', is a depressing image. Often leading to much crying. Even suicides.
We have been campaigning for years to have the ball rise to its pinnacle before flashing 'Happy New Year'.
Rumors have it that the motor will be reversed this year. The ball will rise to flash 'Happy New Year 2017', to celebrate our new found glory!