If you are an entrepreneur or a small business owner, one of the biggest challenges you face is how to beat your competition. You would think that larger competitors have the advantage in just about every way when it comes to winning in business, but that isn’t the case. There are several powerful differentiation strategies small businesses can leverage to beat the larger competition. In this video, I share 10 of those strategies, using real-life examples of companies that are winning using them and exactly how you can put them into action in your business.

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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.

Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.