In this video, I'll talk about the main differences between Google Analytics 4 (GA4) and Universal Analytics (UA).

You'll learn what changes have been made in terms of data collection and data model as well as the new metrics and dimensions you should use when migrating your reports.

00:00 Intro
01:57 Data collection changes
02:48 Data model changes
04:04 Conversions
04:52 Reports
05:51 Page analysis
06:31 Sessions, users & bounce rate
08:57 Outro

START YOUR BI JOURNEY! - https://learnbi.online

🎥 RECOMMENDED VIEWING
7 Steps to Your 1st BI Analyst Job - https://geni.us/7stepstobivid
Learn Basic SQL in 15 Minutes - https://geni.us/learnbasicsql15-1
BI For Beginners Playlist - https://geni.us/biforbeginners-play

🎓 RECOMMENDED COURSES
Power BI For Business Intelligence - https://geni.us/powerbi-udemy
Ultimate Guide to Looker Studio - https://geni.us/vbi-edu
Google Data Analytics Course - https://geni.us/coursera_analytics
Learn SQL - https://geni.us/learnsql

SKILLSHARE - 30-day free trial! - https://geni.us/skillshare30day
UDEMY - https://geni.us/udemy_vb

📕 FREE EBOOKS
7 Top Tips For Better Dashboard Design - https://geni.us/dashdes-ebook
Skills You Need To Succeed In BI - https://geni.us/biskills-ebook

🧰 BI TOOLS
Power BI - https://powerbi.microsoft.com/
Tableau - https://www.tableau.com/
Looker Studio - https://datastudio.google.com/

📊 DATA HUBS & WEBSITES:
Power My Analytics: https://geni.us/YLc9Re
Supermetrics: https://geni.us/5SNn
Data Slayer: https://geni.us/dataslayer
Kaggle - https://www.kaggle.com/
Statista - https://www.statista.com/
Data World - https://data.world/

📕THE DATA VISUALISATION BIBLE - https://geni.us/iJTa8

🎥 MY YOUTUBE GEAR
My Camera - https://amzn.to/3J5lbeo
Most Used Lens - https://amzn.to/3hXoE2Q
Main Key Light - https://amzn.to/366KaPI
Softbox - https://amzn.to/35HrR46
LED Panel Kit - https://amzn.to/35K3Lpf
Teleprompter - https://amzn.to/3hWGT8p
Main Mic - https://amzn.to/3t1n1aK
Lavalier Mic - https://amzn.to/3vVUi8V

DISCLAIMER: Some of the above links are affiliate links where I'll earn a small commission if you make a purchase using them, at no additional cost to you. It really helps support the channel so thanks in advance if you do use them 🙏


✅ LET'S CONNECT!
BUSINESS INQUIRIES - https://learnbi.online/contact
CONSULTING CALL WITH ADAM - https://geni.us/bookacall-adamfiner
JOIN MY MAILING LIST - https://geni.us/PSgRsF
FACEBOOK GROUP - https://geni.us/learnbi-fbg

#googleanalytics #businessintelligence #ga4