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Calling all Software Engineers and Growth Hacking enthusiasts, who are interested in Product-Led Growth (user acquisition, retention, conversion, etc.) or are just curious about what the methodology and approach is all about.
💡Product-led growth (PLG) is a business approach where the product itself becomes the primary driver of customer acquisition, retention, and expansion.
💡Growth hacking is a creative and data-driven approach to marketing and user acquisition. It involves experimenting with various low-cost, high-impact strategies to achieve rapid growth.
In this panel discussion, we will dive into these strategies, share real-world examples, and explore how engineers can play a pivotal role in building and scaling products for product-led growth and growth hacking success.

We will cover the following important questions:
🔹 What does Product-Led Growth mean from a software engineering perspective?
🔹 What is the role of a Growth team in a product organization and why is it important?
🔹 How do Software Engineers contribute to and drive product-led growth within organizations?
🔹 What differentiates Growth Engineers from other types of Engineers?
🔹 What are the key qualities and skills Growth Engineers need to have?
🔹 How do data and analytics play a role in product-led growth?
🔹 How to decide which experiments to pursue?
🔹 How to scale growth efforts, and what role does engineering play in scaling?
🔹 How to determine whether a growth initiative has been successful?