The first in a series of Wharton Entrepreneurs Workshops at Wharton | San Francisco, "Starting Up: Is it a Product or is it a Company?" features alumnus Rob Coneybeer, WG'96, co-founder and general partner of Shasta Ventures. Coneybeer discusses the elements fundamental to starting a company and describes how to create business plans that attract professional capital and ensure a company's long-term success.

More information about the Wharton Entrepreneurs Workshops:
http://whr.tn/QLTJHx