Very is the premier, end-to-end IoT engineering firm who partners with clients to build industrial systems that change the world. Very’s old identity had become a hindrance to the company’s overall growth strategy. Their independence, work ethic, and spirit of continuous improvement was so strong that we wanted to connect that to its name in their new identity. In this episode of The Debrief, Focus Lab CEO Bill Kenney chats with Very's CMO Emily Maxie, and Elizabeth Hague, Head of Brand and Demand Marketing.

See more of our work together at focuslab.agency/work/very and check out Very at verytechnology.com

0:00 - Intro
3:46 - How did you know that it was time to go through a rebrand?
9:54 - How did you choose who to partner with on your rebrand?
14:33 - What was the most challenging aspect of this process?
20:57 - What was the most rewarding?
24:54 - Did you find our Brand Support offering valuable?
28:50 - What has the new brand allowed you to do, that you couldn't do before?
35:20 - What would you tell a founder CEO that is struggling to see the value in investing in brand?
38:43 - If you were speaking with anybody that was about to go through a rebrand, what would you tell them is the most important thing they need to consider as they enter that journey?


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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.


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