2021 Genesis G80 | First Drive | Driving.ca
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 Published On Nov 23, 2020

When Genesis launched four-year’s ago with the G80 and G90 sedans, it turned the luxury car market on its ear. Here was an upscale upstart from a company that specialized in affordability. Positioning this brand extension against the established luxury marques caused some to turn their noses up, but history has proven that attitude wrong.

The G90, in particular, was every bit as luxurious as its German counterparts, but it arrived with a significantly lower price tag. This more-for-less philosophy has been used to grow the lineup, which now includes the GV80 crossover. Further out, there will be the GV70 crossover in early 2021 and an all-electric ride arriving late 2021. A second EV is also planned.

The second-generation G80, which is offered in Advanced and Prestige trims, continues the charge. The rework touches every facet — the look is bolder with more substance, the new engines are deceptively powerful and the technology side sees everything take a big step forward. The combination makes for a compelling package.

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