Downloads Fall as Users Ghost Dating Apps. Here's why.

Dating apps blew up in the early 2010s and it became difficult to remember how connections were made before that. Today, dozens of dating apps have flooded the market and people are spoilt for choice. But despite that, the sand is shifting again. More than a decade later, people are ghosting their dating profiles. Bumble and Match Group, which owns Tinder, make up nearly the entire industry market share. They have lost more than $40 billion in market value since 2021. These two companies are laying off workers and reporting poor revenue growth. Many dating apps are in the same boat. What’s behind the demise of dating apps? Why are users frustrated with modern dating? What are they doing about it? Our report tells you.

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