Hubert Joly's speech highlights the growing importance of purpose in personal and corporate realms. He acknowledges a gap between purpose intentions and their incarnation and application in many companies. Joly stresses the personal and organizational benefits of pursuing a higher purpose, drawing on his experience at Best Buy.
He identifies challenges in implementing purpose and emphasizes the need for leaders to be clear about their own purpose and foster a purpose-driven culture. The speech advocates for embracing all stakeholders and rejects zero-sum games during crises. Joly emphasizes the role of genuine human connections, psychological safety, and a growth mindset in making purpose a reality.

"Today, I have this vision of the leader as a gardener. This calls on leadership qualities such as authenticity, vulnerability, empathy, humility, and humanity".

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