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Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing your earning power rather than just saving money.

Vivian discusses her own journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in index-tracking ETFs, and the power of creators in today's digital landscape. Vivian's goal is to help people achieve financial independence and create a better future for themselves and their families.

Timestamps:

00:00 - Vivian Tu shares her goal of being rich and desired wealth.
06:00 - Focus on increasing earning power rather than saving.
07:16 - Importance of learning and being selfish in job choices.
09:50 - Vivian's mom's reaction to her leaving JPMorgan.
11:53 - Tax-saving strategies: retirement accounts, mortgage interest, tax credits.
14:28 - Why rich people buy high-end fake bags.
16:04 - Women providing for themselves and investing.
20:16 - Being flexible in partnership roles.
21:10 - Vivian's portfolio consists of index-tracking ETFs and target-date retirement funds.
21:51 - Slow and steady investing is recommended for most people.
22:13 - Chinese culture associates investing with luck and gambling.
23:41 - Vivian wrote a book to provide a comprehensive guide to personal finance.
25:09 - Vivian's business made $3.2 million.
27:20 - Vivian feels more fulfilled making $300k from her business.
30:26 - Instagram is a powerful platform for Vivian's content.
33:01 - Vivian Tu mentions the shift in attention spans and content delivery.
34:00 - Vivian Tu shares her content creation process and time allocation.
37:31 - Vivian Tu breaks down her revenue streams, with brand partnerships being the largest.
41:40 - Pricing yourself as a creator.
42:30 - Vivian Tu plans to expand into different mediums in the next five years.
43:49 - Vivian Tu talks about the structure of her core team.
50:47 - Vivian Tu talks about her best friend David Suh and how they empower each other in their businesses.
53:01 - Vivian values her friends who understand her experience.
54:43 - Vivian believes friendships should be a cost-benefit analysis.
58:09 - Some biases hinder certain minorities' success.
1:00:35 - Vivian empowers diverse talent in her hiring decisions.
01:01:30 - Vivian Tu talks about her family and work ethic.
01:04:17 - Vivian Tu shares her experience as an Asian American business creator.
01:06:51 - Vivian Tu shares where to find her book and online.