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New Rolls-Royce Dawn Black Badge
“Black Badge is for those driven by the same restless spirit that propelled company forefather C.S Rolls’ exploration of the limitations of powered land and air travel. It is an alter-ego for our marque that captivates the disrupters, the innovators and those that accept no limitations. Standing as a truly Bespoke response to the desires of a new breed of entrepreneur, Black Badge has already distinctly amplified the characters’ of Ghost and Wraith motor cars”
Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars
Rolls-Royce presented a truly transformative moment on the luxury landscape – a permanent Rolls-Royce Bespoke family of motor cars called Rolls-Royce Black Badge
Black Badge has done much to attract a new generation of Rolls-Royce customers to the marque. As a result of overwhelmingly positive customer demand for Rolls-Royce Ghost Black Badge and Rolls-Royce Wraith Black Badge, the time is now right to add a new chapter to the Black Badge story.
The global debut of the new Rolls-Royce Dawn Black Badge, the best expression of open-top luxury in the world.
In conceiving Black Badge versions of Wraith, Ghost and now Dawn, the Rolls-Royce marque’s Bespoke designers and engineers drew upon their instinctive understanding of the unique lives of these extraordinary men and women
The new Rolls-Royce Dawn Black Badge price $300k+ the most luxurious, social and sensual space from which to take in the night air
The new Rolls-Royce Dawn Black Badge at the Festival of Speed is presented in a deeply intense shade of black. Multiple layers of paint and lacquer have been fastidiously applied and hand-polished in a process that amounts to the most exhaustive painting and polishing process ever used for a solid paint color. The result clothes Dawn’s sensuous lines in the deepest, darkest and most intense black to ever grace a production car surface. The Rolls-Royce Dawn Black Badge roof, which opens in a ‘Silent Ballet’ to allow in the sounds of the night, is also only available in black canvas, whilst the rear deck is finished in black leather.
In creating Black Badge, Rolls-Royce’s Bespoke designers have sought to create true signifiers of this more assertive alter-ego for the marque. Dawn gets this same treatment.
The Spirit of Ecstasy – itself a mascot that has taken many different forms throughout the marque’s history – transforms into a high-gloss vamp, finished in a perfectly executed black chrome. This transformation to a darker aesthetic extends to certain chrome surfaces including the front grille surround, boot lid finisher, exhaust pipes and air inlet finisher. The effect is an authentic transformation that speaks of a bolder, more confident sensibility. Finally, the ‘Double R’ signifiers on the Rolls-Royce badges are inverted in color, confirming the creation of a true alter-ego of the marque.
This bold, edgy design ethos extends beautifully into the interior – an exquisitely appointed staging point for patrons who seek to discover the night’s elements with the roof down.
Rolls-Royce’s fastidious attention to detail
Innovative production techniques such as Physical Vapour Deposition, a highly technical surfacing method, perfectly darkens the air-vents throughout the interior in a manner that will never discolour or tarnish.
Reflecting the marque’s Bespoke philosophy, new Rolls-Royce Dawn Black Badge 2018 also plays host to a new interior palette break-up.
‘Infinity’ rating logo beautifully embroidered into the car’s rear waterfall, Black Badge attitude.
Truly Bespoke Engineering
In Rolls-Royce Dawn Black Badge, the engineering substance that leads to more spirited driving is accentuated by the creation of an entirely new exhaust system, that when deployed by the press of the ‘low’ button, celebrates Rolls-Royce’s hallmark V12 engine with a menacing bass baritone, announcing its arrival with authority rather than hysteria.
The exhaust tone adds an aural dimension to a suite of engineering enhancements. Indeed, Black Badge stands as a truly Bespoke collaboration between design and engineering, answering the demands of a new breed of patron of luxury who seeks a more spirited, involving driving experience which retains the peerless quality of ride that has driven Dawn’s success. To achieve this, the engineers have exploited the flexibility of Dawn’s magnificent 6.6 litre twin-turbo V12 to generate an extra 30bhp over the car’s already ample 563bhp, bringing the total to 593bhp. Rolls Royce sexiest car commercial youtube.