Lynn University's College of Business and Management hosted TedxLynnUniversity: Empowering you to innovate a world of business! on Tuesday, November 7, 2023. Michael Shaw joined the organization in 2022 as vice president of
brand marketing with the Miami Dolphins, Hard Rock Stadium and
its properties including the Miami Open and Formula 1®
Crypto.com Miami Grand Prix. In his role, he oversees the
organization's marketing, video, brand assets and creative
strategies.
Shaw formerly served as the senior vice president & head of brand,
experience and innovation at the Miami Marlins. While with the
Marlins, Shaw was also the chair of the Innovation Committee and
co-chair of the Diversity, Inclusion and Belonging Committee and
had organizational oversight on ballpark experience and ballpark
operation functions.
His previous roles included serving as a principal of business
development at Amazon and leading as the head of sports
partnerships at Groupon. In addition to his business development
experience, Shaw was also part of the programming and
acquisitions group at ESPN where he negotiated content
agreements, managed professional league relationships, and
assisted with the development of the NBA schedule on ESPN and
ABC. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx