From Michael Jordan to Tom Brady, "I'm going to Disney World" (or Land!) has become a statement synonymous with some of the most famous competitions in the world. Whether the Super Bowl or the Stanley Cup Finals, American Idol or the NBA Championship, the ad campaign has been seen by hundreds of millions of people over the years. Take a dive into the history behind the famous statement with a small documentary produced by ESPN.

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Visit Inside the Magic every day for all the best news and entertainment from the worlds of themed entertainment, pop culture, and more.

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InsidetheMagic.net started as a tiny central Florida-based website and short weekly podcast that allowed our audience to visit Walt Disney World virtually has grown into the publishing company it is today. We focus on bringing you all things fun so you can plan your theme park vacation, enjoy Disney at home, and more.