In the second installment of the Wharton School Press' "Meet the Authors" interview series, host Prof. Peter Fader talks with Prof. Jonah Berger about Berger's book, "The Catalyst: How to Change Anyone's Mind." This conversation originally streamed live on the Wharton School's LinkedIn page.

Topics covered in the interview and book include:
– What it means to be a catalyst, from personal development to organizational change
– The five things that get in the way of change and how to respond
– How to start a change-oriented conversation effectively

Learn more about the book: http://whr.tn/catalyst

Learn more about the "Meet the Authors" series and the Wharton School Press, Wharton's book publishing arm: http://whr.tn/meettheauthors​

#Wharton #Catalyst #persuasion #marketing
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