Behind The Scenes • BMW

How do you create a BMW commercial when you can’t shoot the cars?

Mill Director Andrew Proctor teamed up with Goodby Silverstein & Partners to deliver a film for BMW created entirely from existing running footage, CGI vehicles and stock elements.

Andrew comments “We had our hands full with creating three specific CG cars (the BMW X5,X3 and 2GC) from the ground up. Typically on auto shoots we would have a VFX Supervisor go to set and collect extensive data on lighting, camera lens information, how the car reacts to the specific environment, etc. Since this was all done remotely, that data had to be created from scratch.”


Read the full Q&A with Andrew and learn more about the project here: https://www.themill.com/stories/qa-wi...


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