Stimulating design, electrifying performance and unconventional character set CUPRA Born apart and marks a new era for the brand. This all-electric model adds to a line-up that includes petrol-powered and plug-in hybrid variants of the CUPRA Leon, Leon Estate, Ateca and Formentor.

CUPRA’s approach to environmental consciousness encapsulates far more than simply the energy that power its vehicles – it extends to how it’s made and the materials within.

It is the first model of the brand to be delivered to customers net CO2 neutral. Energy from renewable sources is used in the supply chain and the remaining emissions are offset by environmental and project investments certified to the highest standards.

The interior is upholstered in a range of materials that deliver a premium, quality feel, including the standard bucket seats that use SEAQUAL® Yarn, made from upcycled marine plastics. The optional Dinamica bucket seats are also made from recycled materials.

From the CUPRA steering wheel (complete with satellite buttons on ‘e-Boost’^ models only) to the copper accents throughout, Born is every bit part of the CUPRA family.

The high-performance EV is ready for the increasingly digital world, integrating the latest-generation infotainment system, access to online services, an eco-system full of downloadable apps, safety and service features, as well as remote access.

Everything is accessed simply and intuitively from the standard, high-definition 12-inch ‘floating’ infotainment screen, or if you’ve stepped away from the vehicle, via the newly-developed “CUPRA CONNECT” smartphone application.

CUPRA’s approach with Born is more than just new product, it’s also about challenging traditional sales approaches and ownership models.

In line with the demands of a new generation of drivers and to ensure a more efficient and sustainable sales model for the brand, a new distribution strategy will be launched which focuses on customer experience. CUPRA Born will herald the start of a new ‘agency’ model, a disruptive system that will reinforce the brand’s online presence as well as make life easier for customers.

As well as traditional sales, the CUPRA Born will be offered under subscription contracts, with a monthly fee that will include the use of the vehicle and other related services.

“The CUPRA Born integrates a very advanced electric powertrain technology, helping to deliver an exhilarating drive from CUPRA’s first all-electric vehicle,” said Werner Tietz, Executive Vice-President for Research and Development at CUPRA and SEAT.“The CUPRA Born proves that electrification and performance are a perfect match, it’s a game-changer in the market, contributing to the reduction in CO 2 but without any compromises – it’s environmentally conscious but at the same time dynamic and exciting.”

SMC CUPRA Woking are located in Surrey within easy reach of the A3, M3 and M25 motorways. We are a short drive out of London or a short drive up from the south coast. We are staffed by a very enthusiastic team that have number of years’ experience with the CUPRA franchise.

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