The rapid rise in OTT consumption across Southeast Asia and India poses both unique opportunities and challenges for advertisers seeking to reach their audiences in new and engaging ways. However, the proliferation of devices and ways of consuming content means that not all content and not all screens are created equal. When it comes to planning OTT and CTV campaigns, what are the key considerations to take into account?

In this session with Tom Dover, Senior Account Director, Xandr, Rita Sahajpaul, Head of Product and Marketing Science, India, Xaxis and John Miskelly, Investment Director, APAC, GroupM, we shared GroupM’s latest research into the effectiveness of Video across screens, deep dive into the India OTT and CTV landscape and share tips and tricks on how to plan powerful premium content.