So when I first read about TOWS I thought ah! I know SWOT, this must be the same. Then I kept reading and realised it was taking SWOT that all important step further and making it actually usable. TOWS forms the relationships between each point made in your SWOT analysis, and makes each attribute really work for the company. Follow along with me in the video to understand how each connection is made and how it works to protect a business and take it to the next level.

In this video, we will be discussing how to do a TOWS matrix in business planning, step-by-step. A TOWS matrix is a strategic planning tool that helps businesses identify the threats, opportunities, weaknesses, and strengths that they face. By creating a TOWS matrix, you can develop a comprehensive business strategy that maximizes your strengths and minimizes your weaknesses.

In this tutorial, we will guide you through the process of creating a TOWS matrix. We will show you how to use a TOWS matrix template and provide tips on how to conduct market research and analyze your competition. We will also cover how to develop a strategic plan based on the findings from your TOWS matrix.

Whether you are a startup or an established business, a TOWS matrix can help you create a solid business strategy that maximizes your strengths and minimizes your weaknesses. Watch this video to learn how to do a TOWS matrix in business planning and start taking your business to the next level today!


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Timestamps for this TOWS Matrix Analysis video:
0:00 Introduction to TOWS Matrix
0:38 What is the difference between SWOT and TOWS Analysis
2:22 What does TOWS stand for?
3:53 How to do a TOWS analysis
3:58 Strengths/Opportunities Strategy within a TOWS Matrix
4:26 Weaknesses/Opportunity Strategy within TOWS
5:07 Strengths/Threats Strategy within TOWS
5:49 Weaknesses/Threats Strategy within TOWS
7:00 How to write a TOWS Matrix
8:03 Who should perform the TOWS analysis?

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References for this video:
SWOT analysis -    • How to do a SWOT ANALYSIS for your bu...  
Websites that can help -
https://getlucidity.com/strategy-reso...
https://www.toolshero.com/strategy/to...
https://smallbusiness.chron.com/diffe...

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