In our series Buynomics.Talks, we speak with fascinating guests from the pricing and revenue management world. In a conversation with our co-founder Dr. Ingo Reinhardt, they share their ideas and insights from their specific area of expertise.

In this episode, our guest is Stephan Liozu, Founder & Chief Disruptor at Value Innoruption Advisors and Co-Founder at Pricing for the Planet. He published the book "Monetizing and Pricing Sustainability: Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact," a comprehensive guide to unite sustainability with the world of pricing and monetization.

Tune in as we discover a roadmap to a future where profit and sustainability aren't mutually exclusive but interconnected. Challenge conventional wisdom, embrace a holistic 3P approach, and become a pioneer in sustainable monetization.