Today we have a returning guest, bestselling author, speaker and founder of altMBA, Seth Godin. Join us as we talk about his newest book, This is Marketing: You Can’t Be Seen Until You Learn to See. We also talk about what Seth has been up to over the past year, why he has 233 Grateful Dead albums, his experience working with science fiction write Isaac Asimov, and why authenticity is the wrong approach for organizations.
This episode of The Future of Work Podcast was made possible by our friends at Service Now. Please show your support by checking out the great work they are doing! http://bit.ly/hrservicenow

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BOOKMARKS:

0:00 -- Introduction to Seth Godin, the Grateful Dead, and how marketing has changed
16:11 -- Being authentic, how organizations can be transparent, and marketing yourself
27:30 -- Presenting yourself, budding a brand, and being seen
35:37 -- Prospective, consistency, and keeping ideas flowing
48:23 -- Affiliates, marketing and branding to be known, X and y axis, & closing

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Jacob Morgan is a keynote speaker, best-selling author (his most recent book is “The Future of Work”), and futurist. He explores how the world of work is changing and what employees, managers, and organizations need to do to adapt. You can also subscribe to Jacob’s newsletter to get weekly content on the future of work to work with Jacob or have him speak at your event visit TheFutureOrganization.com

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