Some real talk about the Google Partner Badge..

Having a Google Partner Badge means that:
- At least one person took an online certification exam by Google. (One which is extremely easy to cheat on.)
- Spends at least $10,000 every three months (soon to be $20, 000) in Google Ads (Adwords) spend

Having the Google Partner Badge does NOT mean:
- That the agency is specifically endorsed by Google
- That the agency is actually good at managing ads (they might be, but it is not a guarantee)
- That the agency is good at SEO (they might be, but Google Partner certification only tells you that a Google Ads test was past)

If you see a Google Partner badge on their site, it should link to their actual Google certification page where you can see the details of how they have met the requirements.

If an agency is selling you SEO services (not Ad services) and tries to make it sound important that they are a Google Partner... that would raise a red flag.

Because the certification requirements may change in the future, here is the link to the Google page:
https://support.google.com/google-ads...