The data analytics Cambridge Analytica that worked with Donald Trump’s election team and the winning Brexit campaign harvested 50 million Facebook profiles of US voters and used them to build a powerful software program to predict and influence choices at the ballot box.

This video showcases Cambridge Analytica explained through the history of how they manipulated Trump campaign.

The man behind Cambridge Analytica and the manipulation of US election is the CEO of Cambridge Analytica Alexander Nix. He hired Christopher Wylie, the whistle-blower, who then hired Dr Kogan from Cambridge University to conduct the harvesting of Facebook profiles.

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Cambridge Analytica explained

It all started with a Cambridge University academic Aleksandr Kogan. He developed an app called thisisyourdigitallife, and paid about 270,000 people to download it and take a personality test. In the process, all users agreed to have their data collected for academic purposes.

Quartz claims that users did not authorize their data to be shared with other companies, especially not for commercial purposes. What’s interesting is that since the time, Facebook’s policy prohibits data sharing from researchers to commercial actors without user consent.

What’s more is that this not only collected their users’ data, it also collected all of their friends data, which accumulated data of over 50 million people.

And this is what kind of pissed of Facebook. Facebook is not just a social network and an advertiser, they are a data broker too. That means they collect people’s private information within and outside of Facebook to create advertising profiles on them and sell this invaluable information that only Facebook can really collect. Kogan however, managed to get all this Facebook data for free, essentially stealing profit from Facebook.

At this time, Republican donor, Robert Mercer, steps in and invests $15 million in Cambridge Analytica. Trump campaign wants to use this data to target American voters and pays $6 million to make that happen.

Facebook got even madder because this is something they definitely want campaigners to pay for directly to them. So after they found out about this, Facebook deleted the app and wanted to take action. But they were pushed into the corner because revealing a 50-million strong data leak would definitely cause some huge damage. Companies never talk about breaches of their cyber security.

So Facebok decides to bite their tongue and politely asks Cambridge Analytica to delete all user data. Which they didn’t, and Facebook never enforced this.

Publicly, Facebook denies everything. They kept lying about the scope of the leak, and Cambridge Analytica added up to the lies by saying they never had Facebook data in the first place. These are all mutually beneficial lies, because everybody seems to have been breaking rules of contracts and even law.

Eventually, they threw all the blame on Kogan by saying it was his fault violating Facebook’s policy, and not the company’s fault for holding on to the user data without their consent or actually hiring Kogan to do it in the first place.

Reports clearly show that Cambridge Analytica collected information about people from their Facebook profiles directly.


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Sources:
https://www.theguardian.com/news/2018...

https://www.theguardian.com/media/201...

https://www.nytimes.com/2018/03/17/us...

https://qz.com/1231643/cambridge-anal...

https://www.theguardian.com/technolog...

https://www.theguardian.com/politics/...

https://www.theguardian.com/technolog...

https://www.theguardian.com/us-news/2...

https://www.nytimes.com/2017/03/06/us...

http://www.newsobserver.com/news/busi...

Credits:

Music by Chuki Beats    / chukimusic  

The footage and images featured in the video were for critical analysis, commentary and parody, which are protected under the Fair Use laws of the United States Copyright act of 1976.