From its start as an online bookstore to its rise in e-commerce and cloud computing, Amazon (AMZN) has become one of the world's most iconic brands.

In 2023, the tech juggernaut generated over $575 billion in revenue, boasting more than 200 million Amazon Prime members worldwide. Beyond the Ticker takes a deep dive into some of the company's biggest moments.

1994

Amazon was founded in 1994 by Jeff Bezos from his garage in Bellevue, Washington. It was originally an online bookstore designed to compete with Barnes & Noble (BNED).

1997

On May 15, 1997, Amazon went public via IPO at $18 per share, giving it a valuation of $300 million.

1998

Amazon began selling CDs, marking the start of its effort to become a shopping Goliath.

2005

The company launched Amazon Prime, a $79 per year membership with free two-day shipping on eligible orders.

2006

Amazon launched Amazon Web Services (AWS). The platform would go on to become the top cloud computing platform, ahead of rivals Microsoft (MSFT) and Google (GOOG, GOOGL), and one of Amazon’s most successful businesses.
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