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Discover the secrets to measuring feature success and improving customer retention in this must-watch video for Product Managers. Dive deep into the metrics that truly matter and gain actionable insights to drive growth and satisfaction.

Main Points:

Understand the importance of studying retention, even if your active user count is growing.
Differentiate between active and activated users, and learn how they affect churn and retention.
Explore the customer retention lifecycle and discover effective cohort definitions, time windows, hypotheses, and experiments to optimize product performance.

ABOUT THE SPEAKER:

Anshul is a Senior Product Manager at Microsoft currently working on Azure Synapse Analytics. Before this, she was a part of their SQL Server team. She also spent over seven years at Cognizant before joining Microsoft. She started with the company doing Manager Consultanting before she was promoted to Senior Manager. Here, she was in charge of leading the complex strategic programs for their Fortune 100 clients. She later was promoted to Associate Director where she worked mostly on solutions for their Microsoft Azure stack.

ABOUT US:
Product School (https://prdct.school/3DYNwmd) is the global leader in Product training with a community of over two million product professionals.

All of our instructors are Product Leaders working at top Silicon Valley companies including Google, Meta, Netflix, Airbnb, Uber, and Amazon.

Designed to fit into your work schedule, all certifications are taught live online in small cohorts.

Our methodology features the hands-on experience you need to build digital products, lead cross-functional teams, and career coaching to get your product management job or promotion.

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