Attention is the most precious commodity in the world today.  One way to get your audience's focus is to use inclusive language.  Using people's names and the words "you," "us," and "we" invites your audience's attention.  This works not just in presentations and pitches, but also meetings and panels.

Try incorporating phrases like these into your communication and watch how your audience engages more:

"As you know…"
"Many of us are wondering…"
"As we just learned…"


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