According to ARK’s research, spending on digital leisure should take share from physical options and grow 19% at an annual rate during the next seven years, from $7 trillion in 2023 to $23 trillion in 2030. Several trends are accelerating the shift to digital leisure:
• Connected TV (CTV) Advertising should grow 17% at a compound annual rate, from $25 billion in 2023 to $73 billion in 2030.
• Social Commerce should grow 32% at an annual rate, from $730 billion today to over $5 trillion in 2030.
• Sports Betting should remain turbocharged by the legalization of online/mobile betting.
• AI-assisted Video Game Creation is the new wave in gaming, building on user-generated platforms like Roblox, which has hosted more than ~470 million experiences globally—52x the combined number of PC, consoles, and mobile games.
• AI-enabled Hardware could redefine personal wearable computing, especially if virtual reality (VR) continues to face challenges.

A tradition since 2017, “Big Ideas” is ARK’s seminal document, offering a comprehensive analysis of technological convergence and its potential to revolutionize industries and economies at a global scale. At the heart of this report lies thorough research, meticulously conducted by ARK's investment team.

Download Big Ideas 2024 Report: https://ark-invest.com/big-ideas-2024/

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