What is our approach to staying ahead and capitalizing on new market trends and consumer preferences in a technology-heavy landscape? 🚘

“...We’re looking at generative AI [and] transaction tools that provide more data to the dealership, and more data ultimately to the consumer...” said our president, Scott Gunnell. “The data today is smarter than it ever was, and it can tell us more about the consumer profile or how consumers behave.”

Find out more about our process and how we’re viewing the future of F&I within the dealership in this full interview with Emma Hancock from Automotive News. ⬇️

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