Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries
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 Published On Nov 27, 2023

Imagine starting a business with just $250 in your account, no knowledge of the industry you want to get into, and then turning it into a multi-million dollar brand with marketing that will blow the competition out of the water.
After Hurricane Katrina, Simone Bruni lost everything – her job, her home.

Now, she’s the Founder and President of her very own demolition company: Demo Diva. Through genius marketing, and having the confidence to step into a stereotypically male-dominated world, she took the industry by storm and made something incredible out of nothing.

In this episode, you'll learn:
→ How Hurricane Katrina changed Simone’s life forever
→ Why marketing and branding isn’t about size, it’s about how you look and act
→ What it’s like starting a business from just $250
→ How to market yourself on a shoestring budget

Episode page: https://podcast.everyonehatesmarketer...
Daily emails: https://www.everyonehatesmarketers.com

🤘 CHAPTERS

00:00 – Intro
01:20 – How marketing tells a story
03:26 – Starting anew after losing everything
07:24 – The first six months of Demo Diva
10:51 – What is a demolition business?
14:58 – The biggest marketing lesson after 10 years
17:02 – Starting a business with just $250
22:01 – The branding of Demo Diva
30:02 – The demolition competition
32:38 – Tips to grow your business
34:36 – Diversity is your strength, not your weakness
38:05 – Where Demo Diva is now

🤘 CONNECT WITH SIMONE BRUNI
LinkedIn:   / simone-bruni-6322b453  
Demo Diva: https://demodiva.com/who-we-are/simon...
Twitter:   / simone-bruni-6322b453  

🤘 CONNECT WITH LOUIS

Web: https://www.everyonehatesmarketers.com
LinkedIn:   / louisgrenier  

🤘 IT'S NICE TO BE NICE

Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
Leave a review on Spotify: https://open.spotify.com/show/7iEF1qo...

🤘 THINGS I SELL THAT I'D LIKE YOU TO BUY

The F*cking Fast Buyer Insights [F²BI] System: https://www.stfo.io/ffbi

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