Today on the AtScale Data Driven Podcast, Elif Tutuk interviews Liat Ben-Zur, a tech executive, on applying product-led growth (PLG) principles to data management.

They discuss understanding customer needs, defining value propositions, and PLG techniques like freemium models. The conversation also covers key metrics and feedback methods for data product success, offering valuable insights for those aiming to leverage data for organizational growth.
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Chapters:
0:00 - Intro
1:56 - What are product-led growth practices?
9:48 - How can companies solve problems with data?
13:39 - How can you drive viral growth with data?
16:47 - What type of metrics are you prioritizing?
20:00 - How can you implement telemetry into your product?
26:22 - Lessons learned from building software products
30:37 - Why do you think businesses are slow to adopt AI?
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More About Liat:
Liat Ben-Zur is a transformative technology executive with over 27 years of experience in driving digital transformation and product innovation. As Corporate Vice President at Microsoft, she played a pivotal role in transforming Microsoft’s Consumer businesses, notably turning around two declining services into $14B ventures and spearheading the revival of Microsoft’s Edge browser and the launch of the world's first commercial GPT-4 solution with Bing. Liat's unique blend of transformative leadership, technological expertise, and business acumen positions her as a luminary in the global technology ecosystem.

About Us:
AtScale is the leading provider of intelligent data virtualization for big data analytical workloads, empowering citizen data scientists to accelerate and scale their business’ data analytics and science capabilities and ultimately build insight-driven enterprises.

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