The Golden Ticket to Business Value Growth | Making Marketing Accountable Ep. 2

The Shortest Route to Sponsorship ROI is ROO | Making Marketing Accountable

CEO Address | MASB Winter Summit 2024

A.I., Causal Analytics & Marketing Accountability | MASB Winter Summit 2024

Measuring Your Brand to Drive Demand | MASB Winter Summit 2024

Infusing Creativity into Marketing Efforts PANEL | MASB Winter Summit 2024

Measuring Creativity Initiative | MASB Winter Summit 2024

Marketing Must Speak the Language of Finance!

Economic Value of Marketing Discussion | MASB Summer Summit 2023

Insights from Unstructured (Big) Data for Marketing Value | MASB Summer Summit 2023

Sponsorship Accountability: The Power of Synergy | MASB Summer Summit 2023

Opportunity Cost & Sustainability in Marketing | MASB Summer Summit 2023

Intellectual Capital in the Boardroom – A New Standard | MASB Summer Summit 2023

The Truth About Brand Boycotts | MASB Summer Summit 2023

The Measuring Creativity Initiative: MASB Summer Summit 2023

Seeing Analytics as Coach and Bodyguard: MASB Summer Summit 2023

2023 Blair Award for Marketing Accountability – MASB Summer Summit

Demonstrating Marketing's Contributions | CMO Insights Panel – MASB Spring Summit 2023

The Measuring Creative Initiative | MASB Spring Summit 2023

Measuring Corporate Reputation with Johnson & Johnson's Michael McCaffrey | MASB Spring Summit 2023

New ISO Global Brand Standards | MASB Spring Summit 2023

Sponsorship Accountability: NIL Update | MASB Spring Summit 2023

Financial Value of Brands 04: Accounting for Brands

Financial Value of Brands 03: The Brand Value Accounting Dilemma

Financial Value of Brands 02: The Influence of Brands on Enterprise Value

Financial Value of Brands 01: Intro – Brand Value Is at a Tipping Point

CMO Role Panel Discussion

Marketing and Firm Value

Kantar: Sponsorship Effectiveness and ROI

TERMS of COMPETITION from the Common Language Marketing Dictionary