Lecture36- Ethics in Marketing Research

Lecture 37- Ethics in Marketing Research-1

Lecture 38- Report Preparation & Presentation

Lecture 39- Multi Dimensional Scaling

Lecture 40- Conjoint Analysis

Lecture 35- International Marketing Research

Lecture 34- Researching Rural Market

Lecture 33- Discriminant Analysis cont.

Lecture 32- Discriminant Analysis

Lecture 31- Cluster Analysis- II

Lecture 26- Factor Analysis.

Lecture 29- SEM & CFA-3

Lecture 30- Cluster Analysis- I

Lecture 28- SEM & CFA-2

Lecture 27- SEM & CFA-1

Lecture 24- Regression

Lecture 25- Factor Analysis

Lecture 23- Correlation & Regression

Lecture 22- Cross Tabulation & Chi Square Test

Lecture 21- Hypothesis Testing: ANOVA & MANOVA

Lecture 20- T, Z & F Test

Lecture 19- Hypothesis Testing: T-Test, Z-Test

Lecture 18- Data Preparation

Lecture 17- Hypothesis Development: Null & Alternate, Type I & Type II Errors

Lecture 16- Sampling & Sample Size Determination

Lecture 12- Questionnaire & Form Design

Lecture 11- Scale Development Process

Lecture 13- Causal Research & Types

Lecture 14- Experimental Design & Sampling

Lecture 15- Sampling Design & Procedure