David Priemer has had 20 years leading top-performing sales teams, including his tenure with Salesforce, where he was not only the Vice President of Commercial Sales, he was the creator of the Sales Leadership Academy program, and he’s often referred to as “the sales professor”.

Episode 298
0:00 - Intro
0:04 - Sell the Way You Buy
2:12 - 10 top skills of a good sales person
5:46 - Value and ROI
7:33 - Paradox of choice in selling
10:29 - Prescriptive selling
12:43 - Emotional charge of selling
16:02 - Listening
18:04 - What makes a good sales person?
19:47 - David’s background

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community.commonsku.com/blog/episode-298-how-to-sell-the-way-you-buy-with-david-priemer-cerebral-selling

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