On today’s Idea to Startup, Seth Godin virtually dropped by to talk through a bunch of startup ideas. He gives his opinion on how he’d start everything from a pasta truck to an updated CSA program. We dive into risk, emotion, tension and doing things that matter. Seth talks about the distinction between entrepreneurs and freelancers and the trap of thinking you’re one when you’re really the other. We talk about marketplaces and domain expertise and knowing what it is you’re actually selling.

This is my favorite episode we’ve ever recorded, and I’m excited for you to listen to it.

01:45 How Brian and Seth Met
05:10 Idea #1 - Helping Doctors and Patients get 2nd (and 10th) opinions
10:48 Idea #2 - How to Start a Pasta Truck
13:01 Landlords and Renters
14:45 Bootstrapping the food truck - emotional vs. financial risk
17:13 Can you start a business if you’re not a domain expert?
18:42 Idea #3 - The Scalable Coach
22:50 Entrepreneur Pacs
26:15 - Idea #4 - Update to CSAs
31:20 - How to Pitch Something Uncomfortable - who takes the risk
34:15 - Idea #5 - Cost Transparency
40:37 - Confusing Freelancing and Entrepreneurship
45:08 - The Billboard Question - (outstanding, make sure you get here)