2023 Citroën C5 Aircross Sport: The Good and The Bad

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Citroën has downsized its operations in Australia, as it reduced the range, ejected the DS brand, and merged with Peugeot. Despite all that, the brand’s sales are bijou to sat the least. 26 Aircross units have been sold in the first 6 months of 2023, with total Citroën at a miserable 116, around 33% less than the almost-as-miserable figure last year. Sister brand, Peugeot, has contributed a further 1186 sales, but that is still pretty grim. Why is that?

Citroën C5 Aircross Sport is less polarising than previous Citroëns, but it is nowhere near as sex-o-lishus as the divine Citroën C5 X. The latter harkens back to a halcyon era where French cars innovated the feck out of their design. The DS and CX models had heavenly hydro-pneumatic suspension that carried occupants on a cloud of rarified gallic air. Every event should have been accompanied by the strains of The Arrival of the Queen of Sheba, but alas.

Citroën C5 Aircross Sport is the only C5 Aircross model, but the “sport” moniker falls a trifle short of delivering that expectation. Perhaps potential buyers would be better disposed if the lifestyle element was more prominently promoted, especially to gay buyers. Like Jaguar buyers, newcomers to the clan are rare, and the older ones are slowly sinking into the sunset. With them goes any hope of the brand’s salvation in Australia. There has been a string of importers over the decades, each failing to fan the embers of Francophilia into a comforting blaze.
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