Cute puppies. Kittens. Instagram dogs. Pet supplements, a smart cat litter box and specialty veterinary practices. Americans are spending more and more on their pets. U.S. pet spending hit $72 billion in 2018, an increase of more than $3 billion from last year. And with pet ownership on the rise, the industry could grow into an even bigger business. Here’s how Americans’ love for pets turned into big business.

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How America’s Love Of Cats And Dogs Turned Into A $72 Billion Business