In episode 1 of this installment of the MIT Sloan Experts Series, MIT Sloan Sr. Lecturer Ben Shields discusses the implications of the COVID-19 health crisis on the future of the fan experience. Shields looks at how teams and leagues can increase fan engagement by expanding access to players and special sporting events, leverage interactive technology to nurture their fan communities, and create personalization at a mass scale.

View the full program: https://mitsloan.mit.edu/experts/retu...

About Ben Shields: https://mitsloan.mit.edu/faculty/dire...