The Nature Conservancy (TNC), the world’s largest environmental nonprofit, uses SAS Customer Intelligence 360 and SAS Viya to bolster fundraising. As fundraising methods morph – due to inflationary pressures, changing donor channel preferences, and other priorities, TNC has turned to SAS and their Martech and analytics solutions to drive digital donations. Results are positive for TNC, including improved efficiencies and continued contribution growth.

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