Guru founded Boomerang Commerce with a vision to power intelligent commerce. Formerly a leader at Amazon, Guru worked in the inceptive stages of Amazon’s supply chain and merchandising organizations. He co-founded one of Amazon’s cloud businesses, established Amazon’s first B2B marketing channel and invented Amazon’s Selling Coach to help brands and sellers to be successful with Amazon. At eBay, as the GM of Marketplace Experience, he led the global team that launched eBay’s fast shipping program. Guru earned his MS in Computer Engineering (a focus on Machine Learning) from the University of Texas at Austin, and his MBA from the Wharton School. Boomerang‘s CommerceIQ powers Growth Automation on Amazon for Kellogg’s, Kimberly Clark, Logitech and numerous other top tier brands.

Time Stamped Show Notes:
00:00 – Nathan's introduction to today's show
00:45 – Why he made the decision to leave Amazon and follow his dream
01:40 – How Boomerang powers intelligent commerce applications for retailers and brands
02:30 – Why they operate on a pure-play SaaS basis
02:50 – How they charge based on revenue, SKUs, and modules
04:00 – Why they serve both brands and retailers
04:20 – How some of their customers have doubled ACV from year one to year two
04:35 – Why Boomerang Commerce's net revenue retention is north of 100% right now
06:20 – How they've raised more than $20M with the last round coming in 2016
06:45 – Why Guru doesn't want to constantly raise funding
07:55 – How Boomerang Commerce has not hit cash flow positive yet
09:30 – Why they have grown to serve approximately 35 total customers
10:00 – How Boomerang Commerce has gotten to north of $10M in ARR
11:55 – Why they are growing revenue in the double digits year over year
13:30 – How their consumer brands business is doubling quarter over quarter
14:30 – Why they fundamentally don't want to raise capital from a position of need
16:40 – How Boomerang Commerce is receiving payback within one year with a CAC of around $100k
17:20 – Why their team of 80 full-time employees is split between India and San Francisco
17:40 – Famous Five

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