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Burger Singh is India's biggest "homegrown" burger joint. With Rs. 100+ crores in yearly sales, the company has expanded to 75+ cities with 175 outlets. This size is only second the the American giants: McDonalds & Burger King.

Also, QSR & food business, especially in India, is not everyone's cup of tea. It's highly competitive. In fact, 80% of restaurants fail within the first 5 years. In this episode, we'll dive into strategies Kabir Singh, Burger Singh's founder used to scale his brand in a high competitive QSR market and how he is giving the American giants a run for their money.

Timestamps⬇️
00:00 - Intro
00:39 - India's Brutal QSR Industry
01:43 - How it all started?
02:55 - The Product Insight
06:58 - The Price-Pivot Insight
07:56 - The Tier 2-3 ICP Insight
08:58 - The Franchise Insight

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