To unravel the secrets of this renowned #business in Delhi, #students from our Masters' Union cohort have ventured into Paharganj, eager to dissect Sita Ram Diwan Chand's unique 1- Item business #strategy.

Puneet Kohli once aspired to a #career in hotel management, but destiny had other plans when he took over his family’s Chole Bhature business.

Sita Ram Diwan Chand’s Chole Bhature has a history dating back to 1950 when Sita Ram and Diwan Chand began their venture together on a bicycle.

Fast forward to 2023, they now sell approximately 7000 plates per day. Puneet's recipe for entrepreneurial success, as he puts it, "SSG - Start karo, Simple karo aur Ghatiya karo"

This third-generation pioneer has ambitious plans to #challenge industry giants like Haldiram’s and Bikanervala with his singular offering—the infamous Sita Ram Diwan Chand’s Chole Bhature.

Watch the full video to explore this legacy food business!

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