The name was already within the family. It was one of the finalists when the eventual winner, Mustang, was chosen for Ford's pony car a few years earlier.

This is the story of the Mercury Cougar - the first generation

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The name "Cougar" sends a strong message of style and easy gliding, but the powers that be went another direction in 1964 opting for the Mustang for the Ford pony.

The decision to develop the Courgar for the Mercury product line gave the innovators a chance to improve upon a proven concept.

The car-buying public bought Mustangs in record numbers. Now, the company was looking to up the ante with a similar-sized car with more emphasis on style and comfort. The end result also sold far more than expected.

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